Journal 29 Hints & Tips

This is a simple puzzle that does require some knowledge of folklore. Google is your friend here. Nevertheless below are some graded hints leading to the solution which is a common 4-letter word describing a plural noun. It assumes you know [key.10]. If you don't know it, then don't continue.
And the answer is below. DO NOT CLICK IF YOU DO NOT WANT TO KNOW THE ANSWER!!!!